Privacy Policy

Last Updated: April 23, 2026

AMAÍA Pilates operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the “Services”). AMAÍA Pilates is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise engage in transactions through the Services, or communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read and understood this Privacy Policy and the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term “personal information,” we refer to information that identifies or can reasonably be linked to you or another individual. Personal information does not include information collected anonymously or information that has been anonymized so that it can no longer identify or reasonably be linked to you.

Depending on how you interact with the Services, where you reside, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

• Contact Information: including your name, address, billing address, shipping address, phone number, and email address.
• Financial Information: including credit card, debit card, and bank account details, payment card information, transaction information, payment methods, payment confirmations, and other payment-related information.
• Account Information: including your username, password, security questions, preferences, and settings.
• Transaction Information: including products viewed, added to your cart or wishlist, purchased, returned, exchanged, or cancelled, as well as previous transactions.
• Communications: information you provide when communicating with us, including customer support inquiries.
• Device Information: including information about your device, browser, network connection, IP address, and other unique identifiers.
• Usage Information: including information about how and when you interact with and navigate the Services.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you when you create an account, use the Services, communicate with us, or otherwise provide information.
• Automatically through the Services, including through cookies and similar technologies.
• From service providers acting on our behalf.
• From business partners and other third parties.

How We Use Your Personal Information

Providing, Personalizing, and Improving the Services

We use your personal information to provide the Services, fulfill our contractual obligations, process payments, prepare and ship orders, remember your preferences, send account-related notifications, process returns and exchanges, manage your account, enable reviews, and personalize your shopping experience.

Marketing and Advertising

We may use your personal information to send marketing communications via email, SMS, or post, and to display personalized advertisements on our Services and third-party websites.

Security and Fraud Prevention

We use personal information to verify accounts, provide secure transactions, detect and prevent fraud, unlawful activity, and security threats, and to protect our Services and users.

Communicating with You

We use personal information to provide customer support, respond to inquiries, and maintain our relationship with you.

Legal Compliance

We may process personal information to comply with applicable laws, legal proceedings, government requests, and to enforce our policies and terms.

How We Share Personal Information

We may share your personal information in the following circumstances:

• With Shopify, service providers, vendors, and third parties performing services on our behalf, including payment processing, analytics, customer support, cloud storage, fulfillment, and shipping.
• With business and marketing partners to provide advertising and marketing services.
• When you request, authorize, or consent to the disclosure of information to third parties.
• With affiliated companies within our corporate group.
• In connection with business transactions such as mergers, acquisitions, or bankruptcy proceedings.
• To comply with legal obligations or protect our rights, users, and Services.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information regarding your access to and use of the Services in order to provide and improve them.

Information you submit through the Services may be transferred to and shared with Shopify and third parties, including entities located outside your country of residence.

To learn more about how Shopify processes personal information and your available rights, please visit Shopify’s Consumer Privacy Policy and Privacy Portal.

Third-Party Websites and Links

The Services may contain links to third-party websites and online platforms. We are not responsible for the privacy practices, content, or security of such third-party services. We encourage you to review their privacy policies before providing personal information.

Children's Data

The Services are not intended for use by children. We do not knowingly collect personal information from children below the age of majority in their jurisdiction. If you believe a child has provided us with personal information, please contact us so we can delete it.

Security and Retention of Information

While we take reasonable measures to protect your information, no security system is completely secure. We cannot guarantee absolute security.

We retain personal information only as long as necessary to provide Services, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights and Choices

Depending on your location, you may have the following rights:

• Right of Access: Request access to your personal information.
• Right to Deletion: Request deletion of your personal information.
• Right to Rectification: Request correction of inaccurate information.
• Right to Data Portability: Request a copy of your information and transfer it to another organization.
• Marketing Preferences: Opt out of promotional emails using the unsubscribe link included in our communications.

Additional Rights for UK and EEA Residents

Subject to local law, you may also have the right to:

• Object to or restrict processing of your personal information.
• Withdraw consent where processing is based on consent.

You may exercise your rights by contacting us using the contact details provided below.

We may require verification of your identity before responding to requests.

Complaints

If you have concerns regarding our handling of your personal information, please contact us. Depending on your location, you may also have the right to lodge a complaint with your local data protection authority.

International Transfers

Your personal information may be transferred, stored, and processed outside your country of residence.

Where personal information is transferred outside the European Economic Area (EEA) or the United Kingdom, we will use approved transfer mechanisms, including the European Commission’s Standard Contractual Clauses or equivalent safeguards, unless the destination country has been recognized as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, operational requirements, legal obligations, or regulatory requirements. Any updates will be published on this website, and the “Last Updated” date will be revised accordingly.

Contact Information

If you have questions regarding this Privacy Policy, our privacy practices, or if you wish to exercise your rights, please contact us:

AMAÍA Pilates
Kildeportvej 25
3480 Fredensborg
Denmark

Email: info@amaiapilates.dk

For the purposes of applicable data protection laws, AMAÍA Pilates is the data controller of your personal information.